Trend Letter fediyma

Trend Letter fediyma

ISSUE 4 / 8 MARCH 2012

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Home Improvement Forum expects record number of retailers

2nd European Home Improvement Forum 2012
A record number of CEOs and top managers from European home improvement companies are expected to attend the second European Home Improvement Forum in Paris on 31 May to 1 June 2012. With still three months to go before the event, CEOs and top managers from 33 retailing companies have already registered for the 2nd European Home Improvement Forum, which this year is taking place at the Disneyland Congress Centre in Paris on 30 May to 1 June. The initial response has been extremely positive and more than 500 executives are expected to attend this event. This event offers an excellent opportunity to network, meet the European leaders in our industry and to hear about the new trends and innovations in the world of home improvement.

The offer to get 'Early Bird' tickets to the forum ends on 15 March 2012. To register online, please click on the following link: http://www.regonline.com/2ndEHIForum

For more information of the 2nd EHI Forum and to download the programme in 5 languages, please click here.

Strong growth for German DIY stores in 2011

Source: DIY Global

Last year saw strong growth in terms of retail area and sales for the 20 biggest German DIY companies and their stores both at home and abroad. Altogether these companies increased their combined sales area in 2011 by 3.0% (550 000 m²) after taking into account openings and closures. Since their sales grew by € 1.1 bn (= 3.9%) to more than € 29.4 bn (2010: € 28.3 bn) over the same period, the 20 biggest German DIY retailers and their stores at home and abroad achieved a like-for-like sales increase of 0.9% in 2011. These are some of the figures announced on Monday by trade publishers Dähne.

The German sales of these 20 biggest companies grew by around 3.2% in 2011 (€ 21.02 mio: € 20.37 mio 2010). Since the German retail area of the top 20 increased by 1.5% during the same period (220 000 m² ; 14.59 m² in 2011, 14.37 mio m² in 2010), that works out at a like-for-like increase of retail area for the 20 biggest DIY companies in Germany of 1.6% in 2011. The purely domestic space productivity of the “Top 20” rose from € 1.418 to € 1.441 (+ € 23).

DIY and Garden sales increase in France

Source: Unibal

According to the French DIY association Unibal, DIY and Gardening sales in French retail stores have increased by 3.4% (+2.4% like-for-like) in 2011. In builders’ merchants, these sales also grew (3.9%), but in hypermarkets they have declined by 11.1%. New housing building permits grew by 17.9% in 2011, while new housing starts increased by 21.8%.

Motor garden: Italian market shrinks in 2011

Source: BricoMagazine

The Italian market of garden machinery closed 2011 with a decrease in almost every compartment. The figures, presented by the manufacturer’s association Comagarden, indicate a reduction of 7% in lawnmowers sales, 4.4% for ride-on and 8.2% for brushcutters. Other product groups reported significant losses: grass trimmers -4.2%, hedge trimmers -2.8%, chainsaws -3.4%, shredders -4.3%. Overall the market suffered a decrease of 4.8% in comparison to 2010.

UK: DIY and hardware sales continue to fall rapidly

Source: DIY Week

The CBI has released its Distributive Trades Survey results for the first two weeks of February, which saw overall retail sales "stabilise." The survey showed little change in retailers’ sales volumes compared to this time last year, but the CBI said this was better than expected. 34% of participating retailers reported an increase in sales volumes while 36% reported a decrease. The resulting balance of -2% showed a significant improvement on last month's balance of -22%, and exceeded expectations of -10%. The balance for hardware and DIY sales was less optimistic at -90%. Sales of durable household goods were even worse with a balance of -100%, meanwhile.

Spain: Garden sales decrease by 9% in 2011

Source: Cuadernos de Ferretería y Bricolaje

According to the latest report issued by DBK, the gardening companies had a turnover of € 935 million in 2011, 8.8% less than in 2010. The main reason for this decline is the economic and budgetary constraints in the public sector. The business of public procurement contracts from last year was € 630 million, a decrease by 6.7% compared to 2010.

John Hatch new General Manager of OBI Italia

Source: BricoMagazine

“The opening of the new Rome store expresses the will of the OBI Group to fasten the rate of expansion in the Italian market”. These were the first public words of John Hatch as new General Manager OBI Italia. Previously Hatch held the same position at Darty, a French retailer of electronic goods, with 30 stores in Italy.

Garden industry valued at £893m last year in UK

Source: DIY Week

A new report by market research company Key Note estimates the industry has grown by 2.1% since 2010, and the firm predicts its value will hit £1bn by 2015. The research primarily focussed on sales of lawnmowers, powered tools and equipment, hand tools and water management equipment from home improvement stores, garden centres and online. Major brands reportedly dominated sales, and the industry's improved performance was credited to consumers' increased interest in gardening.

DIY Associations, Events & Projects

Two more members for AFEB

Source: Interempresas

The Spanish Association of DIY manufacturers has welcomed two new partners: Firewoods Legua, S.L. and Rafael Márquez Dwell. Firewoods Legua distributes and commercialises solid fuels (firewood, coals, etc.) and the brands Bulay, Quilmes, Alperk, Flame Disk and Grill Pack. Rafael Márquez Dwell manufactures accessories of brass for plumbery and commercialises the brand RM.

Robert Dyas meet the Buyer Day a ‘sell out’, says BHETA

Source: British Home Enhancement Trade Association (BHETA)

The Meet the Buyer Day initiative with homewares and garden retailer, Robert Dyas, organised by The British Home Enhancement Trade Association (BHETA) has completely ‘sold out’ almost a month before the event takes place! Forty BHETA members have signed up to this exclusive opportunity, giving rise to 160 appointments and this follows the success of the earlier Homebase initiative, which is now seeing initial interest come to listings fruition.

Providing a unique opportunity for DIY and Housewares suppliers to interact with a major retailer outside of the usual buying channels, this ‘Meet the Buyer Day” is scheduled to be held on March 29th and is taking place adjacent to the Robert Dyas head office in Leatherhead.

Unibal’s events

Source: Unibal

Unibal will organize an event together with Bricorama on 13 March and another one with Castorama on 4 April in Paris. Each retailer’s managing teams will present their business strategy to Unibal’s members. More than 150 delegates are expected.

The European Federation of DIY and Gardening Manufacturers, fediyma, was created in March 2000. The association members of the federation are AFEB (Spain), BHETA (UK), FEBIN (Belgium), Herstellerverband Haus & Garten (Germany) and Unibal (France). Companies from Israel, Italy and Russia are also individual members of fediyma.


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