Programme 2nd EHI Forum ready!
27.Jan.2012
Fediyma and Edra, manufacturer and retailer associations respectively, have introduced the programme for the 2nd European Home Improvement Forum. Taking as its motto “From DIY to home & garden improvement”, it will be held at Disney’s Newport Bay Club Convention Center near Paris on 31 May and 1 June 2012.
The 27 speakers come from eight countries. On the retail side are representatives such as Philippe Tible, CEO of Kingfisher France/Spain, Sergio Giroldi, CEO of Obi, and Frédéric Sambourg, President of Bricomarché. The speakers from the manufacturing side include Stefan Grote, Executive Vice President Consumer Tesa, and David Algar, Group CEO of Hozelock. One of the highlights will be provided by the presentation of the GfK’s Fediyma international DIY consumer study with data from Austria, Italy, the Netherlands, Poland, Russia and Turkey.
Among other speakers will be specialists like Alistair Bruce, Director Retail Google. David Domoney, a British TV gardening expert, will make an appearance, while the political side will be represented by Anna Maria Corazza Bildt, a Swedish member of the European parliament.
The presentation of the European DIY-Lifetime Award is regarded as the festive climax of the event as a whole. The honour this year is going to Gilles Caille, president of the French manufacturers’ association Unibal and co-founder of Fediyma.
A store tour in the area around Paris is being organised for the day before the start of the forum.
To download the programme, please click here.
Source: EDRA, fediyma